Management Communication Essay Example | Topics and Well Written Essays - 250 words - 1

The executives Communication - Essay Example c. Given your notoriety for recruiting the coolest felines around, the unavoidable issue is the reason the hell don’t I work there yet? I’m driven, route more brilliant than normal, and would feel right comfortable in Vegas, child! d. Notwithstanding being an excited Zappos’ client, I am likewise a client assistance proficient myself. A splendid thought came to me a week ago while I was having one more fulfilling second with your client care group: I need to be a piece of the group that can make such positive experience for clients. The fourth candidate has the most engaging application message that truly stands out. The candidate has utilized words that address the current client care at the organization, being a faithful client, and is now mindful of the sort of administration required f representatives at the organization. 2. You like to comfort candidates immediately, so you typically start meets by posing a unique inquiry to break the pressure while likewise provoking the contender to uncover something about their character and information. Which of these inquiries would you decide to begin a meeting? The most proper inquiry to begin a meeting would be the one that targets deciding the degree of duty that a candidate is happy to exhibit towards the activity whenever chose. For example, the inquiry (b) recommends an intense errand that can either draw in negative reaction, a strategic answer, or totally positive one. 3. Zappos likes representatives who can think and react quickly, in any event, when confronted with abnormal inquiries and conditions. Which of these inquiries would you use to pass judgment on a candidate’s capacity to get a handle on an issue and start building up an answer? a. You are a researcher with the Environmental Protection Agency, represent considerable authority in harmful squanders from electronic items. You’re affirming before a congressional board of trustees, and a representative needs to

Examine the reasons for the changes in the patterns of marriage and cohabitation in the last 40 years or so free essay sample

Over the most recent 40 years, Society in Britain has encountered numerous progressions that have influenced the family. There have been changes in mentalities to and desires for family life, just as authentic changes, for example, government laws. These progressions have been initiated by the ascent of women's liberation; they have expanded familiarity with women’s rights and opportunities. Another change that has influenced family is postmodernism, which has advanced opportunity, decision and assorted variety. Secularization has likewise influenced the family, which has removed marks of disgrace connected to parts of family life. The progressions coming about have influenced marriage rates, which are diminishing, and more individuals are currently wedding sometime down the road and more than once. More individuals are deciding to live together, either previously or as opposed to wedding, and this is getting progressively basic in youthful couples. Separation rates have likewise expanded over the most recent 40 years, keeping the adjustments in the law and perspectives. As society’s perspective on a ‘conventional family’ has changed throughout the most recent 40 years, the assortment of adequate standards has expanded definitely. We will compose a custom exposition test on Analyze the explanations behind the adjustments in the examples of marriage and living together over the most recent 40 years or thereabouts or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Previously, an unmarried lady or old maid would be glanced down on in the public arena ,as it was a standard that a lady ought to be hitched with youngsters. On the off chance that they didn’t they would be decided as there was an issue with them so they couldn’t have children or a spouse. The normal age for a ladies first getting hitched in quite a while 23.1 this has ascended to 30 by June 2009. This shows ladies are presently standing by longer for their first marriage. This is down to a wide range of reasons. Single ladies aren’t looked down on by most of individuals today, they are seen as solid, autonomous ladies. This implies there is close to no weight for ladies to get hitched rapidly. This has brought about the ascent in dwelling together. Marriage is no longer observed as the meaning of a legitimate relationship by society. 40 years back, living respectively outside of marriage was an irregularity; anyway dwelling together would now be able to be viewed as a socially adequate option in contrast to marriage. This is somewhat because of the changing perspectives to sexual connections imply that sex is no longer observed as just genuine inside marriage, this has additionally come about in far less individuals from my age seeing living together as ethically off-base. An ever increasing number of individuals are likewise observing that the lawful papers of marriag e are simply lawful papers itâ doesn’t add to the relationship. For individuals in today’s society a glad relationship is considerably more significant than the papers that accompany getting hitched, individuals see that a couple that live together and are upbeat have as quite a bit of a substantial relationship than the individuals who are hitched. Separation rates have additionally expanded because of the adjustment in perspectives. In the past there was a disgrace appended to getting separated, anyway It is presently considerably more adequate and ‘normal’ for separation to occur, 40% of relationships end in separate. The demeanor to marriage has changed from it being a deep rooted agreement to a genuine relationship, and it is undeniably more adequate for a relationship to end than an agreement to be broken, so separate from turns out to be increasingly satisfactory, and more individuals feel ready to cut off an association in which they are disturbed. At the point when another flood of Feminism began in the 60’s, their perspectives have been affecting society’s values and the example of family life. Women's activists put stock in the freedom of ladies, both monetarily and socially, and that marriage is severe to females since it is commanded by guys. They additionally dismiss the possibility that ladies ought to turn into the housewife surrendering her vocation to endure youngsters. They invite the ascent in living together. They do concur with the postmodernists in that family life ought to be down to decision and is various. They state that ladies ought to have the opportunity to pick whether they wed, live together or separation or whether they bring up kids alone or in a relationship all subject to their decision. They have likewise urged ladies to concentrate on a vocation instead of beginning a family and getting hitched, along these lines the marriage rate has diminished. Women's activist have likewise given positive reactions to the administration that have made laws making divorce simpler. Under the watchful eye of these laws it was ludicrously hard for ladies to get a separation. These laws give ladies more opportunity for ladies to damaging and severe relationships. Judith Stacey has contended how that more noteworthy decision has profited ladies since it empowers them to be liberated from man centric abuse and shape their family to their requirements. Marxist-Feminists have gone similarly as connecting sexual orientation disparity to class imbalance, they would state that the falling rates in marriage and raising paces of separation are indicating that society is getting less constrained by the entrepreneur men. Women's activist state that as ladies take on a progressively equivalent job in the public arena as they can bolster themselves monetarily and can stand to be liberated from male persecution. Laws over the When laws identifying with marriage and divorceâ have changed over the most recent 30 years, they have both assisted with forming and impact social perspectives, and furthermore mirrored the adjustments in mentalities that have occurred. The Civil Partnerships Act in 2004 empowered individuals of a similar sex to enter in to a common organization, or gay marriage. This has implied that the idea of marriage has been enlarged past definition, and gives another alternative to individuals who may some way or another have felt constrained in to a hetero marriage so as to fit in with social orders desires. This could affect examples of hetero marriage since individuals no longer feel they have to fit a specific form, in light of the fact that the law has changed to be progressively comp rehensive. Enactment has additionally made separation significantly simpler than previously and a greater amount of a possibility for some individuals. In 1984, the law said that as opposed to being hitched for a long time before a couple were permitted to separate, the time was decreased to one year. The Family Law Act in 1996 said that there didn't need to be any issue associated with separate for it to be done rapidly and elevating intervention to make the procedure simpler. This diverted separation from being that of a bombed marriage, and the aftereffect of someone’s errors or disappointments, to be simply one more piece of typical life, an adequate following stage in the wake of being hitched for some time. The decrease in strict individuals in Britain has likewise been a factor in the examples of living together and separation. As the nation turns out to be increasingly common, values that are generally connected with religion are declining bit by bit. More youthful ages done review sex outside of marriage as corrupt is only one of these strict customs that are declining, it is additionally less inclined to be mulled over for couples deciding to live together as opposed to wedding. The congregation has consistently been steady of marriage it’s a custom of religion, yet as the decrease in the places of worship impact over society’s values, marriage could be viewed as declining in esteem as well. Most religions despite everything maintain the significance of marriage in a person’s life so they along these lines ruin separate, so in the past couples would have attempted at all records to remain together and make it work. The separation rates have expanded on the grounds that individuals are less inclined to think about strict perspectives when settling on their choices. In the UK there has been an immense increment in the course of the most recent 40 years in the wide range of confidence impacts in the UK. Because of society getting increasingly multicultural, there has been an expansion in relationships where the accomplices have differentâ faiths, or one individual has no confidence. This can prompt challenges in the Childs childhood. Another trouble could be the contention brought about by two groups of various religions. Separation is more probable in between confidence relationships than those of a similar confidence; this has likewise helped in the expansion of the separation rate. . Postmodernism can likewise assist with clarifying patterns in marriage, separation and living together over the most recent 40 years. Postmodernist thoughts state that decision for each individual is the most sign ificant thing, and places individual flexibility and fulfillment to the exclusion of everything else. Postmodernists state that not at all like frogs or butterflies we us individuals don’t experience a fixed life cycle, rather we follow an actual existence course where at numerous focuses we go it is possible that single direction or another. This implies there is no privilege or perfect approach to have a relationship or raise a family, so individuals are allowed to live anyway be generally helpful for them, which may incorporate living together as opposed to marriage. Postmodernist perspectives additionally state that our personality is not, at this point characterized by our family foundation, and rather focuses on material belongings, which implies families are less essential to what our identity is. This could imply that individuals are less disposed to consider union with be an indispensable piece of adulthood thus pick living together in light of the fact that it is progressively adaptable, or to stay single. With an accentuation on self-satisfaction implies that individuals will turn out to be less centered around responsibility to anything outside of themselves, from party legislative issues to connections, this has likewise made marriage rates endured. by putting need on yourself implies that on the off chance t hat they aren’t satisfied by their accomplice, regardless of whether this is their better half/spouse or sweetheart/sweetheart. They can leave to locate another one. This would likewise clarify the higher separation rate. Beck has contended that we presently live in a ‘risk society’ where custom has less impact and individuals have progressively decision. He says that because of this we settle on decisions by figuring the hazard and prize components included. He likewise says how it contrasts from prior years where the two accomplices had fixed jobs and h

Summer Reflections 2010 Post #10 COLUMBIA UNIVERSITY - SIPA Admissions Blog

Summer Reflections 2010 â€" Post #10 COLUMBIA UNIVERSITY - SIPA Admissions Blog John Hughes graduated from SIPA in May and spent the better part of this summer working in the Admissions Office to assist with projects and help fill in for a staff member on maternity leave.   John has contributed to the blog over the summer in his series Summer Reflections and this is his last post.   John will be working for the State Department in Washington, D.C. and we are sad to see him go, but happy that he will now start doing what he came to SIPA for.   This post was written on Friday, August 13th. ___________________________ I’m leaving New York this evening for my new life in Washington, so I thought it apt to write my final blog post on a few things that I’ll miss about SIPA and NYC: Though New York can seem like a separate place from SIPA at times when you are busy with classes, homework and looking for jobs, I will miss the fact that there were always a million options of things to do when I wasn’t at school.   I’ll miss the fact that I can head downtown at any time and be surrounded by thousands of other people regardless of what I decide to do.   I’ll miss being able to choose any country in the world and hop on a subway to eat food from there.   I’ll miss being able to ride the subway 24 hours a day.   I’ll miss walking down a random street in Manhattan and inevitably stumbling upon a famous building or famous person.   I’ll even miss the craziness that is New York, all sights, sounds and jostling people. I’ll miss being overloaded with extremely interesting new academic topics every day and having discussions with very smart people about those topics constantly (though I won’t miss the actual school work).   I’ll miss being surrounded by over 1,000 students all roughly my age and from over a hundred countries.   I’ll miss the built in social life that the situation brings:   In graduate school there are always people around to grab coffee or a drink with, or head to a show or to dinner.   I’ll also miss the SIPA parties, and the accompanying fact that I didn’t have to get up at 7 am each day like I will now. Most of all I’ll miss the access:   While at SIPA you have access to speakers, events, brown bag lunches, happy hours, food nights, amazing professors and amazing classmates every day.   And that’s just at school.   You also have access to New York and all that it has to offer.   Of course, I’m very happy to be starting my new career in Washington and am certainly looking forward to receiving a regular paycheck again.   Without SIPA I would have never gotten the new job to begin with, and for that I am grateful.   I recommend the program to anybody who may be reading this, as you too will gain the access described above and will have a great two years.

Business Ethics and Social Responsibility Essay - 2333 Words

This paper will compare and contrast the various interpretations of four separate authors in respect to ethics and social responsibility as they apply to business. The four articles to be reviewed are; â€Å"The Social Responsibilities of Business is to Increase its Profits† by Milton Friedman, â€Å"The Relevance of Responsibility to Ethical Business Decisions† by Patrick E. Murphy, â€Å"What is ‘business ethics’† by Peter F. Drucker and â€Å"To Be Ethical Not To Be: An International Code of Ethics for Leadership† by Ala’ Alahmad. Each of these articles represents the author’s interpretations on the interplay between â€Å"business ethics† and â€Å"social responsibility† supported by both external and personal research. Although none of the authors represent†¦show more content†¦Social responsibility can be defined as the obligation held by both individuals and corporations to act in a way that benef its society at large. It is the behavior that addresses the trade-off between the economy and ecology and therefore attempts to reach equilibrium between the two. Corporate Social Responsibility (CSR) is a relatively new concept which imposes strategies designed to create positive impact on society while maintaining profitable business practices. Since every business holds different economic and sociologic objectives, there really are no clear-cut CSR directives; however the main motive of CSR is shared among all businesses. In Ala’ Alahmad’s article, he makes the assertion that although there is no accepted international code of ethics, the following values should be held by all leaders: â€Å"honesty, tell the truth no matter what, respect, punctuality, not judgmental, just, humble and dignity†. He also states that ethics are â€Å"a person’s concept of right and wrong†. Note that he does not state it is a corporate or company’s concept of right or wrong. He holds to the concept that ethics are entirely a product and parcel of the individual. To further supplement this argument he states that â€Å"ethical leadership is the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships, and promotion of such conduct among followers through two-way communication,Show MoreRelatedSocial Responsibility And Business Ethics Essay1470 Words   |  6 Pagesrole of social responsibility in business organizations and societ y. This paper will compare similarities and differences between Cohen’s perspective on social responsibility to the social responsibility and business ethics theories of Drucker and Milton Friedman. Furthermore, this paper will provide a frame of reference on corporate social responsibility and business ethics presented in other research. 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Ethic are beliefs about what’s right or wrong and good or bad based on individual’s values and morals, plus a behavior social context. Ethical behavior conforms to individual beliefs and social norms about what’s right and good. Unethical behavior conforms to individual beliefs and social norms about whatâ€⠄¢s wrong or bad. Business ethics refers to ethical or unethical behaviorRead MoreBusiness Ethics And Corporate Social Responsibility Essay1382 Words   |  6 PagesSOLUTION Business Ethics Business ethics are moral principles that guide the way a business behaves. The same principles that determine an individual’s actions also apply to business. Acting in an ethical way involves distinguishing between â€Å"right† and â€Å"wrong† and then making the â€Å"right† choice. It is relatively easy to identify unethical business practices. For example, companies should not use child labor. They should not unlawfully use copyrighted materials and processes. They should not engageRead MoreBusiness Ethics : Moral And Social Responsibility1750 Words   |  7 PagesBusiness ethics are moral and social responsibility that a business is supposed to have towards the community in general. Many companies are concerned about their social responsibility, particularly to the environment and their employees. Our values and morals are our personal guidelines that help us make decisions about what is right and what is wrong. Most companies have policies and procedures it is important for managers and employees to have guidelines to follow in the workplace. I think weRead MoreBusiness Ethics And Corporate Social Responsibilit y1502 Words   |  7 Pages Nowadays, a business wants to exist and grow in a society, which business ethics and corporate social responsibility are sensitive and crucial objectives, the business should do what is right. Many people agree that business does not exist beyond society, it is a citizenship in the society. Therefore, business has to have many certain obligations and social responsibility. It generally means business have to do something good for the community, making social contribution, and using effectivelyRead MoreCorporate Social Responsibility And Business Ethics8391 Words   |  34 Pages CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS Final Project Report for Legal Aspects of Management Submitted To Prof. Dr. D.S. Sengar Professor, IIM Lucknow Submitted By Group 9 Abhinav Bansal, PGP31186 Chheda Adarsh Jayesh, PGP31199 Manideep Akarapu, PGP31213 Ritika Srivastava, PGP31226 Surbhi Aggarwal, PGP31239 â€Æ' Table of Contents Executive Summary 3 Acknowledgement 4 Business Ethics 5 Corporate Social Responsibilty 7 CSR Law 7 Crisis Management CSR 10

The Underdogs by Mariano Azuela as a Reflection of the...

The Underdogs by Mariano Azuela as a Reflection of the Mexican Revolution In 1910, the first social upheaval of the 20th century was unleashed in Mexico. Known as the Mexican Revolution, its historical importance and impact inspired an abundance of internationally renowned South American authors. Mariano Azuela is one of these, whose novel, The Underdogs is often described as a classic of modern Hispanic literature. Having served as a doctor under Pancho Villa, a revolutionary leader of the era, Azuelas experience in the Revolution provides The Underdogs with incomparable authenticity of the political and social tendencies of the era between 1910 and 1920. The Underdogs recounts the living conditions of the Mexican peasants, the†¦show more content†¦This is largely due to the fact that Diaz gave away the countrys wealth to buy the loyalty of some, by gifts of haciendas (large estates), concessions or cash. Under his leadership, the gap between the rich and the poor grew undoubtedly larger due to his disregard of democratic principles and the comm on folk, and his acute determination to keep his dictatorship by any means possible. One of the most renowned opposition leaders of Diaz at the time was the European-educated Francisco Madero. Madero led a series of strikes in resistance to Diaz across the country and eventually ran against him in the election for presidency in 1911. Although Madero had a significant number of votes, Diaz had him imprisoned because he felt the people of Mexico were not ready for democracy, and feared the loss of his own presidency. Madero was not released until after the election so that votes could be tabulated in favour of Diaz. When released from prison, Madero continued to fight against his former adversary. Madero led the first phase of the armed revolution which resulted in Diazs defeat and to his own presidency reign until 1913. It was during this time that many of the folk heroes of the Revolution emerged, including Francisco Pancho Villa of the North, and Emiliano Zapata of the South. In 1913 Madero was assassinated by A Mexican general by the name of Victoriano Huerta. Victoriano and his federal army was defeated in a coalition of armies led by Alvara Obregon, who tookShow MoreRelatedA Reflection Of The Mexican Revolution1713 Words   |  7 PagesA Reflection of the Mexican Revolution â€Å"’I love the revolution like a volcano in eruption; I love the volcano because it’s a volcano; the revolution because it’s the revolution!’† cries a revolutionary soldier in Azuela’s The Underdogs (159). The Mexican Revolution of 1910 was aimed to overthrow the dictatorship of the Mexican government, which was in constant turmoil as presidents were constantly toppled from power. Porfirio Diaz, the president at the time the uprising began, was removed from

An Analytical Summary Free Essays

Se Habla Espanol By Tanya Barrientos An Analytical Summary Tre A. Williams Kimberly Muirhead English 115 11/14/2012 Tanya Maria Barrientos, a journalist by profession and an upcoming author is Guatemalan by birth. However she has been living in America for almost fifty years after coming from her native country at the age of three. We will write a custom essay sample on An Analytical Summary or any similar topic only for you Order Now The essay ‘Se Habla Espanol’ is a poignant depiction of the search for her misplaced identity that she desperately tried to forget in her formative years. Her aversion towards her own ethnicity can be summarized by this quote of hers, â€Å"when I was sixteen, I told my father how much I hated being called Mexican-not only because I wasn’t, but also because the word was hurled as an insult† (Page 59). The most important point of the essay is the difficulty the immigrants face while growing up in a land, which is not their by birth as how they are inherently misfit in the society, yet they desperately want to merge into it by forgetting their language and ignoring their last names. Barrientos starts the essay the quite aptly by depicting her child hood days as how her parents consciously forgot their own culture to assimilate their kids in the alien ‘gringo’ culture. Although they themselves talked to each other in Spanish, yet they talked to their kids in English, maintain the American culture within the house and kept their kids as far away as possible from other Latin Americans and Latin American Culture. The result was dark skinned kids who consider themselves white and hate to be called Latin American or Mexican. Barrientos’ mental state in her growing years can be ascertained by these words, â€Å"I enjoyed looking into the faces of Latino store clerks and waitresses and, yes, even our maid, and saying ‘yo no hablo espanol’. It made me feel superior. It made me feel American. It made me feel white† (Page 58). The situation completely changed when Barrientos reached her 20’s. Suddenly the societal conditions changed and the country woke up to recognize various cultures and ethnicities that made the United States of America that we know today. The culture baggage was no longer considered a baggage now and in fact it gave uniqueness to the immigrants. Now, Barrientos tries to learn Spanish and also desperately tries to search her lost identity while learning Spanish. However, now the unfortunate thing is that in spite of trying hard in learning Spanish, she is still managed to understand and haltingly speak Spanish that makes her stick out in her own community and she can never gel completely within her own community. The purpose of Barrientos’ writing clearly indicates the experience, the second generation immigrants feel, behave and communicate in the modern American society. She explains the experience of her life and analyzes the difficulties she had to endure throughout her life. Her audience primarily is young and most of them are not white Americans like her. The exceptional thing about Barrientos’ essay is that she has written it in a very exceptional, lucid and easy to understand English. Thus, Se Habla Espanol is an excellent essay, which depicts and analyzes a modern day issue, which has established as a major phenomenon in today’s world. Moreover, it is very much evident in America because it has always been a melting pot of varied cultures belonging to all over the world. References Create. (2001). ENC 1101. Corinthian. Columbus, OH: McGraw-Hill. Border-Line Personalities: A New Generation of Latinas Dish on Sex, Sass, and Cultural Shifting [Paperback] Michelle Herrera Mulligan (Author), Robyn Moreno (Author) Se Habla Espanol ByTanya Barrientos page 167. How to cite An Analytical Summary, Essay examples

Concept of Aboriginal and Torres Strait †Free Samples to Students

Question: Discuss about the Concept of Aboriginal and Torres Strait. Answer: Introduction: The competent cultural awareness of the concept of Aboriginal and Torres Strait Islander people can promote cultural safety in the community services as well as health context. The cultural safety is the result of education which allows safe services to the receipt of the services. The unsafe cultural practices diminish, demean and disempower the cultural identity as well as the wellbeing of the individuals. Cultural safety enhances the delivery of health and other services by recognizing the power relationship among the recipients and the health care professionals. This enables the receiver of the health care and community services to take best advantage of those service provided. The competent cultural awareness makes the service providers to examine their preconceived ideas as well as stereotypes. It must be a compulsory exercise for overcoming the racist attitudes along with discrimination practices in the community management and health care service delivery. In order to provide services, the organizations follow some regulations. These are- Maintaining respect for all cultures, experience, obligations and knowledge. Accessing to prerequisites of effective participation in the system of the dominant culture which include administration support, organizational and communicational skills, political and financial resources. Each client is to treated with dignity without any assault on the cultural identity Debunking that all aboriginal cultures are same. The aboriginal laws before the settlement of the British, in 1788, were considered to be primitive. Being over 500 tribes at one point, the Australian aborigines had diverse guidelines and regulations which were not possible to be followed. As their culture and ethnicity was completely different from the Whites, the country needed some new regulations management. In order to recognize the diversity in the aboriginal and Torres Islanders, amendments were needed. One of the most important act that effected the aborigines of Australia was the Aboriginal Land Council Elections Act of 1983. The aboriginal communities of Australia were benefitted with this law as a compensation to the historic disposition of land as well as support system in their economic and social development (Aboriginalaffairs.nsw.gov.au 2018). This law recognizes traditional ownership as well as occupation of land by the aboriginal people and their connection to their land. Through this particular law, the government recognizes the social, cultural, spiritual and economic meaning of land to these aboriginal people. In 2013, the government of Australia passed the act of recognition (Indigenous.gov.au 2018). Through this law, the senate acknowledges the rights of the aboriginal people as the first inhabitants of the nation. Secondly, this act fostered momentum for referendum for the constitutional recognition of the aboriginal and Torres islander people. The government of Australia has committed $10 million towards the campaign being led by the recognition, part of reconciliation Australia in order to continue for building support of a successful referendum. In 2007, the government took measures to respond the emergencies in the aboriginal region of the country. These measures include deployment of additional force to the affected communities, imposing new restrictions on alcohol and kava. The commonwealth increased funding for the provision of community services. In addition to this, the government also abolished the community development employment projects in the Aboriginal Australia. Acceptance and appreciation for diversity: Accepting diversity and mandating them has proved to be beneficial for the organizations. A diverse workforce adds to the cultural understanding and collection of various languages. This diversity also provides scope for the company to judge one matter from different viewpoints thus gain opportunity to follow different approaches to the problems. Thus this results in more efficient execution of the tasks. In addition to this, diversity in the workplace help to teach other employees to approach other cultures especially the cultures of the aboriginals. This guides to overcome barriers and build other skills which are very necessary in this modern globalized world. Development of legal and ethical sensitivity: developing ethical along with legal sensitivity, is highly important for the clients as well as the employees. The employees do not want anything illegal in their organizations. The employees as well as clients from different cultures are more sensitive with their moral values and rights. Working with them needs moral and legal base without which the companys reputation can be affected. Relevant and culturally appropriate educationis a necessary for the aboriginal people without which the aboriginal people will not be able to gain information about the various kinds of diseases and their treatments (Jeffreys 2015). Each of the clans has different types of methodology to cure the ailment but these are primitive. Through education, the government will be able to create awareness. Poor living conditions is one of the most important factors for which the aboriginal people of Australia has recorded a high mortality rate. The high income gap between the whites and the aboriginals is so wide that it affects the health care systems provided by the government. The lifestyle and living condition leads to inability to avail and get treatment for ailment. Feelings of isolation and vulnerability: isolation of the aboriginal communities is the result of discrimination which create barrier in serving the communities but he social are practitioners. Due to feelings of vulnerability, the members of the community tend to avid the treatment process in the government hospitals. Gradually this affect in their mental health and find shelter in drug addiction. Developing awareness of individual cultures: learning about the culture and ethnicity of the aboriginal people is important. It is necessary even for the basic level of communication among the employees (Gill 2015). Create awareness of differences in the verbal as well as non-verbal communication. Understanding the code of behavior accepted but the members. Creating atmosphere of openness: the managers need to create an open environment so that the employees can communicate themselves and feel comfortable to inform any issues regarding discrimination. References: Aboriginalaffairs.nsw.gov.au (2018).Aboriginal Land Rights Act (ALRA) | Aboriginal Affairs NSW. [online] Aboriginalaffairs.nsw.gov.au. Available at: https://www.aboriginalaffairs.nsw.gov.au/land-rights/alra [Accessed 3 Apr. 2018]. Gill, R., 2015. Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review.Public Relations Review,41(5), pp.662-674. Indigenous.gov.au (2018).Act of Recognition passes the Senate. [online] Indigenous.gov.au. Available at: https://www.indigenous.gov.au/act-of-recognition-passes-the-senate [Accessed 3 Apr. 2018]. Jeffreys, M.R., 2015.Teaching cultural competence in nursing and health care: Inquiry, action, and innovation. Springer Publishing Company.

The Importance of Informative Speaking free essay sample

People process information in many different ways. Most people process information visually. When giving a speech visual aids can add clarity which makes the speech easier to follow for the audience, as well as interest or visual stimulation. Most Importantly, visual aids help the audiences retention of Information. The speaker should demonstrate expertise and knowledge of the subject. The speaker must know what they are talking about to get the information across to the audience. We will write a custom essay sample on The Importance of Informative Speaking or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To have an effective speech, the speaker should repeat all the key points often throughout the speech to help the audience retain the information. When the speaker repeats the information being given this will aid in one of the ways the audience will retain and process the information. The audience Is more likely to remember Information the more times It Is repeated. Many different methods are used to convey the subject information to the audience. First the speaker must establish credibility.The audience is more likely to actually pay attention to the speaker if the audience feels the speaker is an expert in the subject and actually knows the information he or she is speaking about. The speaker should present the audience with different ideas, facts, and statistics on the subject. Incorporating these three aspects will Increase the audiences understanding of the subject. The audience Is more likely to believe the Information if there are facts and statistics to back it up. The speaker should convey the subject with enthusiasm. If the speaker Is excited about the subject then the audience will be more likely to also get excited. Being enthusiastic will also help in conveying the information to the audience and in keeping the audiences attention. If the subject matter Is conveyed clearly, then the audience should be able to retain the Information that has been given. The importance of informative speeches is to inform the audience about any given object. Many of us are placed in various situations where we are asked to give some form of an informative speech.Everyone needs to know the importance of informative speeches because 62% of people will use some form of an informative speech at some point in their careers. The point of an informative speech is to increase the knowledge of the audience. The speaker should assume the audience does not know anything about the subject which they are speaking. The speaker should clearly state the topic of the speech and also review what key points they will be speaking about. The audience should leave knowing the key points of the speech.Informative speeches are often used to improve the performance of employees in the workplace. Many people are placed in a position where they have to train a new employee and they must give new information to that employee. Speeches that are Many employees in the workplace often have to give a verbal report to their superiors on the current state of their workplace operations. The importance of this informative speech is to make sure their Job is running the way it is supposed to. The audience should now be more informed on the subject the speaker was speaking bout.Informative speeches are an important part of our everyday life. Most of us use some form of an informative speech at some point in our lives. These speeches are given to provide interesting and useful information to increase the knowledge of the audience. An effective informative speech is created by thinking about the different ways the audience will process the information being given, conveying this information to the audience, and relaying the importance of the information being given. Using these main points will help the speaker to create an effective informative speech.

Translating English -ing Words to Spanish

Translating English -ing Words to Spanish If youre translating an English -ing word into Spanish, youll find it helpful to first figure out which part of speech it is. You may think of -ing words as verbs. But they can also  be a noun, adjectives, or adverbs. If you can tell which part of speech an -ing word is, youre well on your way to translating it to Spanish. With that principle in mind, here are some of the most common ways of translating -ing words: -Ing Words as Verbs If an -ing word is functioning as a verb, it is probably being used in a progressive tense. Sentences such as I am studying and She was working are examples of using a progressive tense. In Spanish, progressive tenses are formed in much the same way as in English, by using a form of estar (to be) followed a gerund (the verb form ending in -ando or -endo). Keep in mind, however, that the progressive tenses are used more in English than in Spanish, so it may be more appropriate to use a simple tense instead. See how the following English sentences can be translated using either progressive or simple tenses: She is studying today. Est estudiando hoy. Estudia hoy.I wasnt driving a car downtown yesterday. Yo no estaba manejando un carro en el centro ayer. Yo no manejaba un carro en el centro ayer.We will be dining in your honor. Estaremos comiendo en su honor. Vamos a comer en su honor. Comeremos en su honor. -Ing Words as Nouns It is very common to translate -ing sentence subjects using the Spanish infinitive (the verb form ending in -ar, -er or -ir). However, sometimes there is a separate noun, not a word that is also a verb form, that can be used as well or instead. Sometimes, especially when the -ing word is the object of a verb, the sentence may need to be recast for translation. Seeing is believing. Ver es creer.Buying on the Internet is a simple process. Es un proceso simple el comprar por Internet.Crying doesnt do any good. Llorar no sirve de nada.Swimming is the most complete sport. La natacià ³n es el deporte ms completo. El nadar es el deporte mas completo.The meeting in London ended without an agreement. La reunià ³n acaba sin acuerdos.Theyre fatter because of eating cheap food. Son ms gordos por comer alimentos baratos.I am thinking about attending a university in the United States. Pienso asistir a una universidad en Estados Unidos.I prefer your living here. Prefiero que vivas aquà ­. -Ing Words as Adjectives When an English -ing word functions as an adjective, it can sometimes be translated as an adjectival present participle, a form ending in -ante or -ente. But where none exists, which is usually the case, some other adjective or clause must be used. It may be necessary to recast the sentence for direct translation. Soul is another way of saying person or living being. Alma es otra manera de decir persona o ser viviente.I cant hear the snoring man. No puedo oà ­r el hombre que ronca.The drink can have a calming influence. La bebida puede proporcionar una influencia calmante.I dont have her forwarding address. No tengo su nueva direccià ³n para reenvà ­o de correo.She is a very loving person. Es una persona muy carià ±osa. Es una persona que ama mucho.There are many people wanting to earn more money. Hay mucha gente que quiera ganar ms dinero. -Ing Words As Adverbs The Spanish gerund can be used as an adverb much the same way it can be in English. The princess went away singing because she felt happy. La princesa se fue cantando porque se sentà ­a feliz.He studied, thinking about her. Él estudiaba pensando en ella. Imported Terms Although their practice is criticized by purists, many Spanish speakers have adopted a few English s include jogging, marketing and camping. Note, however, that these words often change in meaning once they are adopted into the language. Camping, for example, can be synonymous with the English noun, but it also can mean a campground or campsite. Marketing is an economic activity that pursues strategies for optimizing sales. El marketing es una actividad econà ³mica que busca estrategias para optimizar las ventas.Jogging can be done anywhere. El footing se puede realizar en cualquier lugar.

Reflective writing#2 Essay Example | Topics and Well Written Essays - 750 words

Reflective writing#2 - Essay Example During that time, I knew that she wrote the name of her crush at the back of her Bible. It was also during that time that I did something unforgivable to her as her best friend. What I did was I went and opened my big, attention-deficient mouth and told our classmates that my best friend wrote the name of her crush at the back of her Bible. And since we were in elementary then, it was only natural that my classmates would be curious about the identity of that person. They all started borrowing her Bible just to see the name written at the back. At first, she didn't know why people started borrowing her Bible. Eventually, though, she did find out the reason. Needless to say, my best friend got very angry at me, then. It was the first time that a friend, a best friend, of mine got that angry at me. She didn't talk to me for a long time, even after I apologized, and I didn't know what to do since I knew I was the one at fault. But after some time, though, I think she forgave me. We were on speaking terms again, but our relationship was never the same. I had a harder time relating to her because I always thought that she was still mad at me. My guilt, even when I was that young, ate me alive. That memory is one of my most unforgettable ones and, until now, serves as the setting in which I learned two lessons which for me are very important. The first is being careful of what I allow to get out of my mouth and the second is the importance of a best friend. One who reads this might wonder how it is possible for an elementary kid to learn such seemingly grown-up truths. Actually, I would have to admit that I didn't really realize those two until the latter part of my high school years. I'm not saying that it is impossible for a 3rd grader to realize something like that, either. In contrast, I think it is young children that are most able to believe in friendship and its importance. But going back, the first lesson that I learned, which is being careful of the things I say, is something I realized recently that I have to take more seriously again. Sure, ever since that time, I have been careful to keep my mouth shut, especially with secrets. But recently, I noticed that I've been partially going back to my old ways, which is getting attention by giving information. You know, you say things that would interest people so that you can keep their attention. Also, I have started to say semi-mean things to people as a joke. It might not seem to affect them, but I know that such words do have an effect on them. Who knows, they might dismiss the words now, but in the future, when a time comes when they're feeling down or depressed, the words I uttered might come back to haunt them. The mind, after all, is one huge storage database. It is not just an issue of karma which people say goes around, nor is it a case of reaping what one sows, although, now that I think about it, it may be a bit of the latter. But being careful of what I say is one of the ways I can help, build up or destroy the people around me. As I heard somewhere, words are powerful. Actually, the mouth with its words is probably the one most capable of inflicting a wound that would take years to heal. I remember an instance years ago when my father left to go with my mom to her hometown. While he was gone, his brother went by our house to visit. I've already forgotten

Theory, Research and Practice Essay Example | Topics and Well Written Essays - 500 words

Theory, Research and Practice - Essay Example In 2009, the patient experienced placement of primatrix and grafting. Wound care has evolved over the years, with expansive knowledge and research advancement in treatment and wound healing has been noticeable. Doctors and nurses have been able to assess wounds more accurately, identify related problems and issues sooner, outline interventions and reduce morbidity. To update one on the current evidence based wound management, the resources focus on patient assessment suffering from chronic wounds, wound care optimization with effective wound bed preparation and the selection of appropriate wound dressing. Developing an elaborate plan of care depends on undertaking an extensive evaluation of the patient and the wound. Nurses ought to determine if the wound is severe or acute and the cause of the wound. Nurses may also result in examining the patient’s medical history if they fail to determine the cause of the wound. Wound assessment should be conducted properly as it significan tly influences the care and healing process. The wound is supposed to be carefully, and proper assessment conducted to develop a care procedure. Assessing severe wounds can be cumbersome and challenging as some wounds have irregular shapes that change often, a note to add is that if the patient is attended to by different nurses, they may harbor different opinions about the wound and its shape. Wound dressing plays a vital role in supporting moist wound healing and maintenance of a moist wound bed. Wound dressing depends on various factors such as; shape of the wound, wound, frequency of wound dress and the presence or absence of pain and issues such as itching (Upton, Penn, Richardson & Rippon, 2014). Evidence-based research has been well described using different nursing theories and conceptual framework of nurses. Conceptual framework deals with concepts that that are assembled due to their relevance to a common issue (Cherry & Jacob, 2013). They serve as a springboard for the

Elements of the Marketing Process

Elements of the Marketing Process 1.1 Explain the various elements of the marketing process. Marketing Kotler (2010) defines that Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. (American Marketing Association, 2010) Customers Needs, Wants and Demands A successful business starts with knowing the customers. Customers are people who buy products and services from other people such as companies of one sort or another. The company may already know them as friends, neighbors and family but to develop the companys business, it is very important to know what the customers need or want. The needs, wants and demands help the marketers decide the products which they have to offer in the market. Needs Needs are easier to define but very according to social needs, physical needs, individual needs and other factors. The job of marketers is to understand the needs of the customers. Human needs are the basic requirements and include food clothing and shelter. Without these human cannot survive. The products which are under the needs category do not require push. By supplying more closely for the needs of customers, it is mostly successful for the companies which understand the reasons why the customers make the decisions such as what they buy and how they buy. (N.a, 2014) Examples of needs category products transportation sector Wants A difference is frequently made between needs and wants. The marketing concept is the attitude that business decisions should be based on what the consumer wants. (n.a, 2010). Wants are a step ahead of customers needs and also largely depend on the needs of the customers themselves. They are the form of human needs shaped by culture and individual personality (Class notes). For some customers, the wants are simple. On the other hand, other customers may be more specific in their wants. Examples of wants category products Car Demands A step ahead of wants is demands. When a customer wants something which is the best, and also the customer has the ability to buy it, then these wants are changed into demands. The main difference between wants and demands is customers desire. Example of demands category products – BMW Customers Satisfaction Customers satisfaction is a marketing term that relations how products or services supplied by a company meet a customers expectation. Customers satisfaction helps the companies to evaluate their ability in meeting customers needs and expectations effectively. (Zeithaml et al, 2009) Marketing Process The marketing process is the process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Target customers stand at the center of the marketing process. Various Elements of Marketing Process There are various kinds of elements under marketing process. They are – Situational Analysis Marketing Objectives Marketing Strategy Marketing Mix Implementation and Control. Situational Analysis The foundation of the marketing plan, which is known as a situational analysis includes many factors affecting on a business such as Swot analysis, Pestle analysis, Porters five forces and stakeholder analysis. Swot which stands for strengths, weakness, opportunities and threats is to create lists of all of the internal and external strengths, weakness, opportunities and threats to advise strategic planning decisions. Pestle which stands for political, economic, social, technological, legal and environmental is to identify all of the various external factors that might affect a business. A situational analysis can lead the organization of better understanding the factors which will influence its future. (Lorette, 2014) Marketing Objectives The objective is the starting point of the marketing plan. Marketing objectives are goals for the organization which wants to be successful when encouraging its products or services to customers. They should always support the companys mission and goals. They are important because they can show how the company will benefit from marketing, training the employees and managing (Pendergrass, 2013). Every effective goals and objectives are defined by the SMART criteria. SMART stands for Specific Measurable Agreed and Attainable Relevant and Realistic Timetable (class notes) For example – to increase 50 students per month in 2014 to crop at least 70% well-trained students in 2016 Marketing Strategy A strategy is a long-term plan to achieve certain objectives. Therefore a marketing strategy is a marketing plan considered to achieve marketing objectives. STP marketing is a three- step approach to build a target marketing plan. S is for segmentation, T is for targeting and P for positioning (Kokemuller, n.d). Segmentation is essentially a brainstorming activity due to demographics, psychographics, lifestyle, belief and values, life stages, geography, behavior and benefit (Hanlon, 2013). Targeting allows companies to classify the market segments that fit the best with their products. Hanks,(2014) states that Positioning includes the development of a product that the selected target market segment views as unique when compared to similar products in the industry. Marketing Mix Marketing mix is the combination of seven variables under a companys control that can be worked to achieve marketing objectives. Marketing managers use this to produce the best response in the target market. It is important to understand that the marketing mix principles are manageable. (N.a ,2014) Marketing decisions generally fall into the following seven controllable categories named as 7Ps. Product Price Place Promotion People Process Physical Evidence Implementation and Control An effective strategic implementation can determine the outcome of marketing planning. The effectiveness of implementation may be improved by the management of the planning process by building promise and ownership of the plan and its implementation. (N.a, 2013) N.a (2008) states that Strategic Control is the last step of management process, consists of monitoring and evaluating the strategy management process as a whole to ensure that it is operating properly. The basic of control is ability to measure. It compares what should happen actually with what actually happened or is likely to happen. 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. Production Concept The production concept is a concept where goods are produced without taking into consideration the choices or tastes of the customers. (Manzoor, n.d) Product Concept The customers will prefer products that have better quality, performance, and features as opposite to a normal product in the product concept. This is truly related in some places such as electronics and mobile handsets. Selling Concept The selling concept in marketing is the concept that customers will not automatically buy something they automatically sold. Marketing Concept Riley (2012) defines that A marketing orientated approach means a business reacts to what customers want. The decisions taken are based around information about customers needs and wants, rather than what the business thinks is right for the customer. Most successful businesses take a market-oriented approach. Societal Marketing Concept According to Kotler (2013), Social Marketing is the design, implementation, and control of programs seeking to increase the acceptability of a social idea or practice in a target group. Benefits of Marketing Orientation for MIC Appreciation The promotion of the business can get the appreciation and attention of the targeted students and parents across a wide ranging or specific market. Profits From the market process, the organization can get many profits by improving the attractions of parents and students during marketing yield effects. Adaptability Due to students service or students affair center and students feedback system, the organization can know what happening, feelings, wanting are and what they want to change some services of the school such as rules and teaching methods. Costs of Marketing Orientation for MIC Cost If there are no effect returning, the cost of market research for daily, and weekly or yearly can be one of the disadvantages of marketing orientation. Feedback It is not actually sure or very hard to get effective advices and feedbacks from the targeted students. Time If there are any needs to fix for the organization, too much time will have to be spent for discussions, meetings and so on. References Kotler. P, (2010) what is marketing? How 10 Experts Define It, [Online]. Available at http://www.skylinetradeshowtips.com/what-is-marketing-how-10-experts-define-it/> [Accessed 11th November 2014] American Marketing Association, (2010) what is marketing? How 10 Experts Define It, [Online]. Available at http://www.skylinetradeshowtips.com/what-is-marketing-how-10-experts-define-it/> [Accessed 11th November 2014] N. a, (2014) Marketing Theory. [Online]. Available at http://bussineesscasestudies.co.uk/bussiness-theory/marketing/establishing-customer-needs.html#axzz3lqPnaASn> [Accessed 11th November 2014] N.a (2010) Marketing Principles of MIC, 2nd ed., BPP Learning Media Ltd: London. Zeithaml et al, (2009) Models and theories of customer satisfaction [Online]. Available at http://www.ukessays.com/essays/marketing/models-theories-of-customer-satisfaction-marketing-essay.php> [Accessed 11th November 2014] Lorette. K, (2014) a Situational Analysis of a Strategic Marketing Plan. [Online]. Available at http://smallbusiness.chron.com/situational-analysis-strategic-marketing-plan-1474.html> [Accessed 11th November 2014] Pendergrass. K, (2013) Marketing Objectives as SMART Goals and Part of the Marketing Plan. [Online]. Available at https://www.udemy.com/blog/marketing-objectives/> [Accessed 11th November 2014] Kokemuller. N, (n.d) what is STP marketing? [Online]. Available at http://yourbussiness.azcentral.com/stp-marketing-1769.html> [Accessed 11th November 2014] Hanlon. A, (2013) The Segmentation, Targeting and Positioning model. [Online]. Available at http://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-positioning-model/> [Accessed 11th November 2014] Hanks. G, (2014) what is STP marketing? [Online]. Available at http://www.ehow.com/info_8693419_stp-marketing.html> [Accessed 11th November 2014] N. a, (2014) what is the Marketing Mix? Description [Online]. Available at http://www.12manage.com/methods_marketing_mix.html> [Accessed 11th November 2014] N.a, (2013) Marketing Strategy Implementation and Control [Online]. Available at http://marketingnotesbook.blogspot.com/2013/01/blog-post.html?m=1> [ Accessed 11th November 2014] N. a, (2008) Strategic Implementation and Strategic Control [Online]. Available at http://managementinnovations.wordpress.com/2008/12/10/strategy-implementation-strategic-control/> [Accessed 11th November 2014] Manzoor. A (n.d) what is the production concept? [Online]. Available at http://science.blurtit.com/77774/what-is-the-production-concept> [Accessed 11th November 2014] Riley. J (2012) Marketing Orientation [Online]. Available at http://www.tutor2u.net/business/gcse/marketing_orientation.htm> [Accessed 11th November 2014] Kotler. P (2013) Social Marketing Concept [Online]. Available at http://www.enotesmba.com/2013/02/social-marketing-concept.html?m=1> [Accessed 11th November 2014]

A summary of Amazon’s business Essay

I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies in its ACSI customer satisfaction rating too. I aim to keep the case study up-to-date for readers of the books and Smart Insights readers who may be interested. In it we look at Amazon’s background, revenue model and sources for the latest business results. I recommend anyone studying Amazon checks the latest Amazon revenue and business strategies from their SEC filings / Investor relations. The annual filings to give a great summary of eBay business and revenue models. A good summary of the latest business model initiatives is available in this Amazon annual report summary for 2011. For Q4, 2010: North America segment sales, representing the Company’s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009. International segment sales, representing the Company’s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%. Amazon has come a long way since it launched in 1995: From: and it’s offices†¦ to it’s current Seattle headquarters: Amazon performs exceptionally efficiently measured against revenue per visitor, which is one of the key measures for any commercial website, whether it’s a media site, search engine, social network or a transactional retailer or offers travel or financial services. Of course profit per user would be quite different due to the significantly lower costs of other .coms like Facebook and Google. Note: SEC is the Securities and Exchange Commission (SEC) which is a government agency for which companies have to submit an open evaluation of their business models and marketplace conditions. Further Amazon case information This case study created by FaberNovel â€Å"Amazon.com: The Hidden Empire† one of five â€Å"Most Favorited† slideshows and one of the five â€Å"Most Popular Technology Presentations† of 2011. Recommended: Amazon Case Study Context Why a case study on Amazon? Surely everyone knows about who Amazon are and what they do? Yes, well that’s maybe true, but this case goes beyond the surface toreview some of the ‘insider secrets’ of Amazon’s success. Like eBay, Amazon.com was born in 1995. The name reflected the vision of Jeff Bezos, to produce a large scale phenomenon like the Amazon river. This ambition has proved justified since just 8 years later, Amazon passed the $5 billion sales mark – it took Wal-Mart 20 years to achieve this. By 2008 Amazon was a global brand with other 76 million active customers accounts and order fulfillment to more than 200 countries. Despite this volume of sales, at December 31, 2007 Amazon employed approximately 17,000 full-time and part-time employees. In September 2007, it launched Amazon MP3, a la carte DRM-free MP3 music downloads, which now includes over 3.1 million songs from more than 270,000 artists. Amazon Vision & strategy In their 2008 SEC filing, Amazon describe the vision of their business as to: â€Å"Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise.† The vision is still to offer â€Å"Earth’s biggest selection and to be Earth’s most customer-centric company. Consider how these core marketing messages summarising the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty and repeat purchases has been key to Amazon’s success. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both. In their SEC filing they stress how they seek to achieve this. They say: â€Å"We work to earn repeat purchases by providing easy-to-use functionality, fast and reliable fulfillment, timely customer service, feature rich content, and a trusted transaction environment. Key features of our websites include editorial and customer reviews;  manufacturer product information; Web pages tailored to individual preferences, such as recommendations and notifications; 1-Click ® technology; secure payment systems; image uploads; searching on our websites as well as the Internet; browsing; and the ability to view selected interior pages and citations, and search the entire contents of many of the books we offer with our â€Å"Look Inside the Book† and â€Å"Search Inside the Book† features. Our community of online customers also creates feature-rich content, including product reviews, online recommendation lists, wish lists, buying guides, and wedding and baby registries.† In practice, as is the practice for many online retailers, the lowest prices are for the most popular products, with less popular products commanding higher prices and a greater margin for Amazon. Free shipping offers are used to encourage increase in basket size since customers have to spend over a certain amount to receive free shipping. The level at which free-shipping is set is critical to profitability and Amazon has changed it as competition has changed and for promotional reasons. Amazon communicate the fulfillment promise in several ways including presentation of latest inventory availability information, delivery date estimates, and options for expedited delivery, as well as delivery shipment notifications and update facilities. This focus on customer has translated to excellence in service with the 2004 American Customer Satisfaction Index giving Amazon.com a score of 88 which was at the time, the highest customer satisfaction score ever recorded in any service industry, online or offline. Round (2004) notes that Amazon focuses on customer satisfaction metrics. Each site is closely monitored with standard service availability monitoring (for example, using Keynote or Mercury Interactive) site availability and download speed. Interestingly it also monitors per minute site revenue upper/lower bounds – Round describes an alarm system rather like a power plant where if revenue on a site falls below $10,000 per minute, alarms go off! There are also internal performance service-level-agreements for web services where T% of the time, different pages must return in X seconds. 2011 update on vision and importance of technology According to founder and CEO, Jeff Bezos, technology is very important to supporting this focus on the customer. In their 2010 Annual Report (Amazon,  2011) he said: â€Å"Look inside a current textbook on software architecture, and you’ll find few patterns that we don’t apply at Amazon. We use high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques.And while many of our systems are based on the latest in computer science research, this often hasn’t been sufficient: our architects and engineers have had to advance research in directions that no academic had yet taken. Many of the problems we face have no textbook solutions, and so we — happily — invent new approaches†Ã¢â‚¬ ¦ All the effort we put into technology might not matter that much if we kept technology off to the side in some sort of R&D department, but we don’t take that approach. Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do†. The quote shows how applying new technologies is used to give Amazon a competitive edge. A good recent example of this is providing the infrastructure to deliver the Kindle â€Å"Whispersync† update to ebook readers. Amazon reported in 2011 that Amazon.com is now selling more Kindle books than paperback books. For every 100 paperback books Amazon has sold, the Company sold 115 Kindle books. Kindle apps are now available on Apple iOS, Android devices and on PCs as part of a â€Å"Buy Once, Read Anywhere† proposition which Amazon has developed. Amazon Customers Amazon defines what it refers to as three consumer sets customers, seller customers and developer customers. There are over 76 million customer accounts, but just 1.3 million active seller customers in it’s marketplaces and Amazon is seeking to increase this. Amazon is unusual for a retailer in that it identifies â€Å"developer customers† who use its Amazon Web Services, which provides access to technology infrastructure such as hosting that developers can use to develop their own web services. Members are also encouraged to join a loyalty programme, Amazon Prime, a fee-based membership program in which members receive free or discounted express shipping, in the United States, the United Kingdom, Germany and Japan. Competition In its SEC (2005) filing Amazon describes the environment for our products and services as ‘intensely competitive’. It views its main current and potential competitors as: 1) physical-world retailers, catalog retailers, publishers, vendors, distributors and manufacturers of our products, many of which possess significant brand awareness, sales volume, and customer bases, and some of which currently sell, or may sell, products or services through the Internet, mail order, or direct marketing; (2) Other online E-commerce sites; (3) A number of indirect competitors, including media companies, Web portals, comparison shopping websites, and Web search engines, either directly or in collaboration with other retailers; and (4) Companies that provide e-commerce services, including website development; third-party fulfillment and customer-service. It believes the main competitive factors in its market segments include â€Å"selection, price, availability, convenience, information, discovery, brand recognition, personalized services, accessibility, customer service, reliability, speed of fulfillment, ease of use, and ability to adapt to changing conditions, as well as our customers’ overall experience and trust in transactions with us and facilitated by us on behalf of third-party sellers†. For services offered to business and individual sellers, additional competitive factors include the quality of our services and tools, their ability to generate sales for third parties we serve, and the speed of pe rformance for our services. From Auctions to marketplaces Amazon auctions (known as zShops) were launched in March 1999, in large part as a response to the success of eBay. They were promoted heavily from the home page, category pages and individual product pages. Despite this, a year after its launch it had only achieved a 3.2% share of the online auction compared to 58% for eBay and it only declined from this point. Today, competitive prices of products are available through third-party sellers in the ‘Amazon Marketplace’ which are integrated within the standard product listings. The strategy to offer such an auction facility was initially driven by the need to compete with eBay, but now the strategy has been adjusted such that Amazon describe it as part of the approach of low-pricing. Although it might be thought that Amazon would lose out on  enabling its merchants to sell products at lower prices, in fact Amazon makes greater margin on these sales since merchants are charged a commission on each sale and it is the merchant who bears the cost of storing inventory and fulfilling the product to customers. As with eBay, Amazon is just facilitating the exchange of bits and bytes between buyers and sellers without the need to distribute physical products. Amazon Media sales You may have noticed that unlike some retailers, Amazon displays relevant Google text ads and banner ads from brands. This seems in conflict with the strategy of focus on experience since it leads to a more cluttered store. However in 2011 Amazon revealed that worldwide media sales accounted for approximately 17% of revenue! Amazon marketing Amazon does not reveal much about its marketing approach in its annual reports, but there seems to be a focus on online marketing channels. Amazon (2011) states â€Å"we direct customers to our websites primarily through a number of targeted online marketing channels, such as our Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives†. These other initiatives may include outdoor and TV advertising, but they are not mentioned specifically. In this statement they also highlight the importance of customer loyalty tools. They say: â€Å"while costs associated with free shipping are not included in marketing expense, we view free shipping offers and Amazon Prime as effective worldwide marketing tools, and intend to continue offering them indefinitely†. How ‘The Culture of Metrics’ started A common theme in Amazon’s development is the drive to use a measured approach to all aspects of the business, beyond the finance. Marcus (2004) describes an occasion at a corporate ‘boot-camp’ in January 1997 when Amazon CEO Jeff Bezos ‘saw the light’. ‘At Amazon, we will have a Culture of Metrics’, he said while addressing his senior staff. He went on to explain how web-based business gave Amazon an ‘amazing window into human behaviour’. Marcus says: ‘Gone were the fuzzy approximations of focus groups, the anecdotal fudging and smoke blowing from the marketing department. A company  like Amazon could (and did) record every move a visitor made, every last click and twitch of the mouse. As the data piled up into virtual heaps, hummocks and mountain ranges, you could draw all sorts of conclusions about their chimerical nature, the consumer. In this sense, Amazon was not merely a store, but an immense repository of fact s. All we needed were the right equations to plug into them’. James Marcus then goes on to give a fascinating insight into a breakout group discussion of how Amazon could better use measures to improve its performance. Marcus was in the Bezos group, brainstorming customer-centric metrics. Marcus (2004) summarises the dialogue, led by Bezos: â€Å"First, we figure out which things we’d like to measure on the site†, he said. â€Å"For example, let’s say we want a metric for customer enjoyment. How could we calculate that?† â€Å"There was silence. Then somebody ventured: â€Å"How much time each customer spends on the site?† â€Å"Not specific enough†, Jeff said. â€Å"How about the average number of minutes each customer spends on the site per session† someone else suggested. â€Å"If that goes up, they’re having a blast†. â€Å"But how do we factor in purchase?† I [Marcus] said feeling proud of myself. â€Å"Is that a measure of enjoyment†? â€Å"I think we need to consider frequency of visits, too†, said a dark-haired woman I didn’t recognise. â€Å"Lot of folks are still accessing the web with those creepy-crawly modems. Four short visits from them might be just as good as one visit from a guy with a T-1. Maybe better’. â€Å"Good point†, Jeff said. â€Å"And anyway, enjoyment is just the start. In the end, we should be measuring customer ecstasy† It is interesting that Amazon was having this debate in about the elements of RFM analysis (described in Chapter 6 of Internet Marketing), 1997, after already having achieved $16 million of revenue in the previous year. Of course, this is a miniscule amount compared with today’s billions of dollar turnover. The important point was that this was the start of a focus on metrics which can be seen through the description of Matt Pounds work later in this case study. From human to software-based recommendations Amazon has developed internal tools to support this ‘Culture of Metrics’.  Marcus (2004) describes how the ‘Creator Metrics’ tool shows content creators how well their product listings and product copy are working. For each content editor such as Marcus, it retrieves all recently posted documents including articles, interviews, booklists and features. For each one it then gives a conversion rate to sale plus the number of page views, adds (added to basket) and repels (content requested, but the back button then used). In time, the work of editorial reviewers such as Marcus was marginalised since Amazon found that the majority of visitors used the search tools rather than read editorial and they responded to the personalised recommendations as the matching technology improved (Marcus likens early recommendations techniques to ‘going shopping with the village idiot’). Experimentation and testing at Amazon The ‘Culture of Metrics’ also led to a test-driven approach to improving results at Amazon. Matt Round, speaking at E-metrics 2004 when he was director of personalisation at Amazon describes the philosophy as ‘Data Trumps Intuitions’. He explained how Amazon used to have a lot of arguments about which content and promotion should go on the all important home page or category pages. He described how every category VP wanted top-center and how the Friday meetings about placements for next week were getting ‘too long, too loud, and lacked performance data’. But today ‘automation replaces intuitions’ and real-time experimentation tests are always run to answer these questions since actual consumer behaviour is the best way to decide upon tactics. Marcus (2004) also notes that Amazon has a culture of experiments of which A/B tests are key components. Examples where A/B tests are used include new home page design, moving features around the page, different algorithms for recommendations, changing search relevance rankings. These involve testing a new treatment against a previous control for a limited time of a few days or a week. The system will randomly show one or more treatments to visitors and measure a range of parameters such as units sold and revenue by category (and total), session time, session length, etc. The new features will usually be launched if the desired metrics are statistically significantly better. Statistical tests are a challenge though as distributions are not normal (they have a large mass at zero for example of no purchase) There are other challenges since multiple  A/B tests are running every day and A/B tests may overlap and so conflict. There are also longer-term effects where some features are ‘cool’ for the first two weeks and the opposite effect where changing navigation may degrade performance temporarily. Amazon also finds that as its users evolve in their online experience the way they act online has changed. This means that Amazon has to constantly test and evolve its features. Amazon.com Technology It follows that the Amazon technology infrastructure must readily support this culture of experimentation and this can be difficult to achieved with standardised content management. Amazon has achieved its competitive advantage through developing its technology internally and with a significant investment in this which may not be available to other organisations without the right focus on the online channels. As Amazon explains in SEC (2005) ‘using primarily our own proprietary technologies, as well as technology licensed from third parties, we have implemented numerous features and functionality that simplify and improve the customer shopping experience, enable third parties to sell on our platform, and facilitate our fulfillment and customer service operations. Our current strategy is to focus our development efforts on continuous innovation by creating and enhancing the specialized, proprietary software that is unique to our business, and to license or acquire commercially-developed technology for other applications where available and appropriate. We continually invest in several areas of technology, including our seller platform; A9.com, our wholly-owned subsidiary focused on search technology on www.A9.com and other Amazon sites; web services; and digital initiatives.’ Round (2004) describes the technology approach as ‘distributed development and deployment’. Pages such as the home page have a number of content ‘pods’ or ‘slots’ which call web services for features. This makes it relatively easy to change the content in these pods and even change the location of the pods on-screen. Amazon uses a flowable or fluid page design unlike many sites which enables it to make the most of real-estate on-screen. Technology also supports more standard e-retail facilities. SEC (2005) states: ‘We use a set of applications for accepting and validating customer orders, placing and tracking orders with suppliers, managing and assigning inventory to customer  orders, and ensuring proper shipment of products to customers. Our transaction-processing systems handle millions of items, a number of different status inquiries, multiple shipping addresses, gift-wrapping requests, and multiple shipment methods. These systems allow the customer to choose whether to receive single or several shipments based on availability and to track the progress of each order. These applications also manage the process of accepting, authorizing, and charging customer credit cards.’ Data Driven Automation Round (2004) said that ‘Data is king at Amazon’. He gave many examples of data driven automation including customer channel preferences; managing the way content is displayed to different user types such as new releases and top-sellers, merchandising and recommendation (showing related products and promotions) and also advertising through paid search (automatic ad generation and bidding). The automated search advertising and bidding system for paid search has had a big impact at Amazon. Sponsored links initially done by humans, but this was unsustainable due to range of products at Amazon. The automated programme generates keywords, writes ad creative, determines best landing page, manages bids, measure conversion rates, profit per converted visitor and updates bids. Again the problem of volume is there, Matt Round described how the book ‘How to Make Love Like a Porn Star’ by Jenna Jameson received tens of thousands of clicks from pornography-related searches, but few actually purchased the book. So the update cycle must be quick to avoid large losses. There is also an automated email measurement and optimization system. The campaign calendar used to be manually managed with relatively weak measurement and it was costly to schedule and use. A new system: Automatically optimizes content to improve customer experience Avoids sending an e-mail campaign that has low clickthrough or high unsubscribe rate Includes inbox management (avoid sending multiple emails/week) Has growing library of automated email programs covering new releases and recommendations But there are challenges if promotions are too successful if inventory isn’t available. Your Recommendations Customers Who Bought X†¦, also bought Y is Amazon’s signature feature. Round  (2004) describes how Amazon relies on acquiring and then crunching a massive amount of data. Every purchase, every page viewed and every search is recorded. So there are now to new version, customers who shopped for X also shopped for†¦ and Customers who searched for X also bought†¦ They also have a system codenamed ‘Goldbox’ which is a cross-sell and awareness raising tool. Items are discounted to encourage purchases in new categories! I have a more detailed article on Amazon personalisation / recommendation system He also describes the challenge of techniques for sifting patterns from noise (sensitivity filtering) and clothing and toy catalogues change frequently so recommendations become out of date. The main challenges though are the massive data size arising from millions of customers, millions of items and recommendations made in real time. Amazon Partnership strategy As Amazon grew, its share price growth enabled partnership or acquisition with a range of companies in different sectors. Marcus (2004) describes how Amazon partnered with Drugstore.com (pharmacy), Living.com (furniture), Pets.com (pet supplies), Wineshopper.com (wines), HomeGrocer.com (groceries), Sothebys.com (auctions) and Kozmo.com (urban home delivery). In most cases, Amazon purchased an equity stake in these partners, so that it would share in their prosperity. It also charged them fees for placements on the Amazon site to promote and drive traffic to their sites. Similarly, Amazon charged publishers for prime-position to promote books on its site which caused an initial hue-and-cry, but this abated when it was realised that paying for prominent placements was widespread in traditional booksellers and supermarkets. Many of these new online companies failed in 1999 and 2000, but Amazon had covered the potential for growth and was not pulled down by these partners, even though for some such as Pets.com it had an investment of 50%. Analysts sometimes refer to ‘Amazoning a sector’ meaning that one company becomes dominant in an online sector such as book retail such that it becomes very difficult for others to achieve market share. In addition to developing, communicating and delivering a very strong proposition, Amazon has been able to consolidate its strength in different sectors through its partnership arrangements and through using technology to facilitate product promotion and distribution via these partnerships. The Amazon retail platform enables other retailers to sell products online using  the Amazon user interface and infrastructure through their ‘Syndicated Stores’ programme. For example, in the UK, Waterstones (www.waterstones.co.uk) is one of the largest traditional bookstores. It found competition with online so expensive and challenging, that eventually it entered a partnership arrangement where Amazon markets and distributes its books online in return for a commission online. Similarly, in the US, Borders a large book retailer uses the Amazon merchant platform for distributing its products. Toy retailer Toys R’ Us have a similar arrangement. Such partnerships help Amazon extends its reach into the customer-base of other suppliers, and of course, customers who buy in one category such as books can be encouraged to purchase into other areas such as clothing or electronics. Another form of partnership referred to above is the Amazon Marketplace which enables Amazon customers and other retailers to sell their new and used books and other goods alongside the regular retail listings. A similar partnership approach is the Amazon ‘Merchants@’ program which enables third party merchants (typically larger than those who sell via the Amazon Marketplace) to sell their products via Amazon. Amazon earn fees either through fixed fees or sales commissions per-unit. This arrangement can help customers who get a wider choice of products from a range of suppliers with the convenience of purchasing them through a single checkout process. Finally, Amazon has also facilitated formation of partnerships with smaller companies through its affiliates programme. Internet legend records that Jeff Bezos, the creator of Amazon was chatting to someone at a cocktail party who wanted to sell books about divorce via her web site. Subsequently, Amazon.com launched its Associates Program in July 1996 and it is still going strong. Googling http://www.google.com/search?q=www.amazon.com+-site%3Awww.amazon.com for sites that link to the US site, shows over 4 million pages, many of which will be affiliates. Amazon does not use an affiliate network which would take commissions from sale, but thanks to the strength of its brand has developed its own affiliate programme. Amazon has created a tiered performance-based incentives to encourage affiliates to sell more Amazon products. Amazon Marketing communications In their SEC filings Amazon state that the aims of their communications  strategy are (unsurprisingly) to: Increase customer traffic to our websites Create awareness of our products and services Promote repeat purchases Develop incremental product and service revenue opportunities Strengthen and broaden the Amazon.com brand name. Amazon also believe that their most effective marketing communications are a consequence of their focus on continuously improving the customer experience. This then creates word-of-mouth promotion which is effective in acquiring new customers and may also encourage repeat customer visits. As well as this Marcus (2004) describes how Amazon used the personalisation enabled through technology to reach out to a difficult to reach market which Bezos originally called ‘the hard middle’. Bezos’s view was that it was easy to reach 10 people (you called them on the phone) or the ten million people who bought the most popular products (you placed a superbowl ad), but more difficult to reach those in between. The search facilities in the search engine and on the Amazon site, together with its product recommendation features meant that Amazon could connect its products with the interests of these people. Online advertising techniques include paid search marketing, interactive ads on portals, e-mail campaigns and search engine optimisation. These are automated as far as possible as described earlier in the case study. As previously mentioned, the affiliate programme is also important in driving visitors to Amazon and Amazon offers a wide range of methods of linking to its site to help improve conversion. For example, affiliates can use straight text links leading direct to a product page and they also offer a range of dynamic banners which feature different content such as books about Internet marketing or a search box.Amazon also use cooperative advertising arrangements, better known as ‘contra-deals’ with some vendors and other third parties. For example, a print advertisement in 2005 for a particular product such as a wireless router with a free wireless laptop card promotion will feature a specific Amazon URL in the ad. In product fulfilment packs, Amazon may include a leaflet for a non-competing online company such as Figleaves.com (lingerie) or Expedia (travel). In return, Amazon leaflets may be included in customer communications from the partner brands. Our Associates program directs customers to our websites by enabling independent websites to make millions of products available to their  audiences with fulfillment performed by us or third parties. We pay commissions to hundreds of thousands of participants in our Associates program when their customer referrals result in product sales. In addition, we offer everyday free shipping options worldwide and recently announced Amazon.com Prime in the U.S., our first membership program in which members receive free two-day shipping and discounted overnight shipping. Although marketing expenses do not include the costs of our free shipping or promotional offers, we view such offers as effective marketing tools. Marcus, J. (2004) Amazonia. Five years at the epicentre of the dot-com juggernaut, The New Press, New York, NY. Round, M. (2004) Presentation to E-metrics, London, May 2005. www.emetrics.org.

Activity Based Costing of City Services Essay

Required: 1. The new mayor became elected with the pledge of rapid privatization. But instead of downright privatization, his first action was to ask for cost estimation of public service. Why do you think he asked for cost estimation instead of privatizing the public service right away? Was it a sensible action? 2. Existing DOT employees were allowed to bid against private businesses. Was it a sensible decision? For example, they could have been just fired. 3. How well did the project team implement ABC for estimating the cost of pothole filling? Do you agree with the manner in which they treated equipment cost and excess capacity? 4. Should the city have allowed the municipal employees to see the ABC estimates and given them the opportunity to reduce their costs? 5. Calculate the bids the city workers will issue for fixing potholes in the Northwest and Northeast quadrants. 6. The new mayor wants to continue to outsource city services through competitive bidding. Do you think that’s a good idea? What are the concerns the city should consider? Colorscope, Inc. Instruction: 1. What was the value statement of Colorscope to customers? In other words, why would any customer go to Colorscope instead of other large printers? We are going to analyze cost structure of Colorscope using a departmental cost allocation method. This is a two stage system. First categorize cost to different production centers (= departments = Job prep, Scanning, Assembly, Output, and Quality). Then allocate cost in each center to a job in the second stage. 2. Complete the following first stage allocation. Job prep Wages $8,000 Depreciation Rent Others* Total MOH DLH POHR Floor space * allocated by DLH Scanning Assembly Output Quality Idle Total 3. Analyze the job profitability by filling out the following sheet with dollars. (Hint: Add labor cost and allocated MOH.) Job # 61001 61002 Revenue Materials Job prep $9,600 Scanning Assembly Output Quality Net profits 62001 Idle Total Profit Then summarize your findings. 4. Analyze the rework cost by filling out the following sheet for the jobs with a rework. Job # 61001 61002 Materials Job prep Scanning Assembly Output Quality Net profits 62001 Total What is the financial consequence of reworks? (Hint: compare the profits before and after reworks.) 5. What would you recommend to Colorscope Inc. to improve their business?

The World Health Organization (Who, 2016) Has Recognized

The World Health Organization (WHO, 2016) has recognized childhood obesity as one of the most significant public health issues of the 21st century. In 2011-2014, the prevalence of obesity among children living in the United States aged 2-19 was 17% (Ogden, Carroll, Fryar, Flegal, 2015). While this percentage has stabilized in the past 10 years, millions of children are affected by this disease and at risk for chronic comorbities (Shapiro, Arevalo, Tolentino, Machuca, Applebaum, 2014). Unfortunately, this alarming statistic is no surprise to me, a primary care pediatric nurse practitioner. Treating these patients for the past 5 years has placed me at the frontline of this epidemic, and thus, has encouraged me to be a catalyst for†¦show more content†¦The ethnic groups studied, in order from highest overweight prevalence to least, include Hispanics, American Indians, Asian/Pacific Islanders, African Americans, and Whites. These ethnic differences were further studied in Anderson and Whitaker’s 2009 study that found racial disparities evident in obese 4-year-old children in the United States. In their study, the highest prevalence was among American Indian/Native Alaskan children, followed by Hispanic and non-Hispanic black, and the lowest prevalence among non-Hispanic white and Asian children. While each study shows slight differences in highest to lowest prevalence of overweight among each race, both studies identify disproportionate high-risk populations. As cited in Kumanyika and Grier’s 2006 article, low-income children are at excess risk of obesity regardless of ethnicity; however, ethnic differences appear in the low-income population. In the most recent NCHS Data Brief (Ogden et al., 2015), the statistics continue to suggest these racial inequalities persist among 2-through 19-year-old obese youths. 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