Lithuanian Footwear Manufacturing Industry Analysis According to Porter‘S Five Forces

Lithuanian Footwear Manufacturing Industry Analysis According to Porter‘s Five Forces Introduction For all times footwear has been a basic necessity and just recently it has become a matter of fashion and prestige, thus making huge changes in footwear industry: it expanded and became well differentiated. Therefore, in order to perform and compete effectively, companies have to analyze their external environment. This paper will concentrate on Porter’s five forces that shape competition in Lithuanian footwear com/chapter-practice/">manufacturing industry. Rivalry A decade ago there were much more footwear manufacturers in Lithuania.However, right after Lithuania joined the European Union, footwear imports from China to the European Union increased eight times. It caused huge profit losses for Lithuania’s footwear manufacturers and many of them withdrew from the market. Today there are two main footwear manufacturers UAB â€Å"Sabalin† and UAB â€Å"Lituanic a†, a few smaller manufacturers such as UAB â€Å"Paliutis† and UAB â€Å"Evenida† and there are also some individual businesses which do not mass-produce but manufacture shoes just for individual orders. As we can see there are not many Lithuanian companies but their competition creates the rivalry a positive sum.The largest companies UAB â€Å"Sabalin† and UAB â€Å"Lituanica† produce leather shoes for the whole family and export most of their production to other European countries, especially to Great Britain, Latvia and Finland (http://www. lituanica. info/m93-1. html, http://www. visalietuva. lt/imones/info/sabalin-uab). Smaller manufacturers concentrate on specific footwear production such as boots and working shoes or take orders from Lithuania’s companies and produce big quantities of specific safety shoes or shoes which are part of employees’ uniform.Footwear manufacturing usually is not their only scope so when they have hard times in shoes manufacturing, they concentrate on other fields. For example UAB â€Å"Paliutis† produces not only boots but also other rubber and plastic production (http://avalyne. paliutis. lt/index. php), UAB â€Å"Arnesima† produces safety working shoes and, in addition, they offer safety gloves, waterproof clothes and etc (http://www. arnesima. lt/). Individual businesses do not have a great demand because Lithuanians prefer custom boots just for ery important occasions, for example, weddings or when the foot is not standard and they cannot find suitable shoes in shoe stores. However, the main competitors for footwear manufacturers in Lithuania are Chinese footwear producers. According to UAB â€Å"Lituanica† director D. Keltuva, just the leather they use for a pair of shoes costs the same as the finished Chinese pair of shoes. To become more competitive, Lithuanian manufacturers cut their prices; however, it was impossible to become equivalent competitors because Chinese labor force was far and away cheaper.Besides, young to middle-age Lithuanians are concerned about fashion and prestige so Lithuanian manufacturers are unable to compete with designers’ shoes or well known brands. UAB â€Å"Sabalin† director Regina Arcisauskaite claims that her manufactory orients to segments from middle to high prices and to middle class people; however, this company does not aim for luxurious or fashionable products’ segment. New entrants Recently not a single bigger footwear manufacturing business has been started. The main reason is the economic recession, which has caused the decrease in footwear sales.Another reason is still huge competition from China. However, today shoe shops â€Å"Lietuviska avalyne† and â€Å"Dolita† report that sales in Lithuania are constantly increasing and people, especially elder ones, prefer more expensive, but quality Lithuanian shoes from natural leather and fur. Besides, Lithuani ans have turned back to small boutique shops and prefer shopping in places which offer unique products and comfortable surroundings. This probably will cause an increase in number of small shops, run by small businesses owners or new entrants who will be willing to fill this niche.Lithuania’s government policy is favorable to new entrants and offers a lot of ways to start a new company. The main requirements for new business entrants are quite high government taxes and the initial capital in some cases. However, new entrants face one huge barrier to entry. Most Lithuanians do not trust Lithuanian production; they do not think about the quality and price and choose fashionable foreign footwear. Moreover, incumbents have already survived through Chinese invasion and recession so they have a lot of experience.As soon as the newcomers face the first difficulties they might get lost and go bankrupt just like many other Lithuanian footwear manufacturers did five years ago. This mig ht discourage them from entering this market. One more important barrier is that in order to open a new footwear manufactory a huge amount of initial capital is needed. New entrants need new premises, inventories and qualified employees. This may also deter a lot of newcomers from entering this market. Substitutes Shoe market in Lithuania is tremendous.You can see shoe shops everywhere and shoes in various styles, colors, designs and prices are brought there from a lot of different countries. There are a lot of other shoe stores which offer quality footwear. These shops gain advantage because customers are exposed to a great choice, meanwhile people can merely see Lithuanian shoe shops in shopping centers or in the streets. Moreover, Lithuania’s youth tends to wear mainly sports shoes and frequently replace them with new ones. They wear them both in summer and in winter, so they are not looking for quality and long lasting shoes which are rather expensive.In this age of new t echnologies another substitute is available for everyone – online shops or eBay. Lithuanians find it cheaper to order something from overseas than to buy it in local shops. This phenomenon is also applicable to footwear. Most of the online shops have return policies so people are not afraid to buy and, if it is necessary, to change the item. Finally, parents tend to buy footwear for their children in second-hand shops. They see no need to spend huge amounts on shoes when their child’s feet are constantly growing. The same trend is seen among elder people.Pensions in Lithuania are relatively low so the pensioners cannot afford new quality shoes. Therefore, they go to second-hand shops where they can find almost new and really quality foreign footwear; they even can find branded shoes in very good condition. Since the price is still a very important factor in choosing shoes, nowadays most Lithuanians try to find substitutes which could offer suitable quality and price ra tio. Power of suppliers Today Lithuanian footwear manufacturers buy raw materials mainly from Lithuanian companies, for example, leather processing companies AB â€Å"Siauliu Stumbras† and UAB â€Å"Naturali oda. There is a great variety of available leather and other raw material suppliers in Europe so footwear manufacturers are not dramatically dependent on their suppliers and can easily switch their suppliers since switching costs are low. However, leather processing companies depend on economic situation and cattle ranches. The manager of leather processing company â€Å"TDL Oda† Vidmantas Simkus explains that when economic crisis occurred, the demand for meat decreased thus the number of grown cattle also decreased.It resulted in lack of raw leather material last year and was the reason for double increase in price. Respectively, Lithuanian footwear manufacturers had to buy more expensive raw materials, their product prices increased and they became less competit ive in shoes market. Besides, footwear manufacturers are not the only ones who use leather for their production. Coats, gloves, hats, handbags and some bijouterie are made from leather so leather processing companies have some power to choose whom to sell their production to and in this way to raise the prices. Power of buyersFootwear is necessary for every person so they cannot avoid buying shoes. However, they can choose where and what kind of shoes to buy. Generally, in footwear industry buyers do not have a lot of power, but in Lithuania their power is significant. Since there is great variety of imported shoes and just a few Lithuanian footwear shops, the buyers’ choices determine which shoe shops (and thus which manufacturers) will survive. There are very few shops in Lithuania which sell both foreign and Lithuanian footwear; Lithuanian footwear is sold mostly in special stores.Since Lithuanians do not trust Lithuanian production, their preference might cause bankruptcy for some shops. It would mean that Lithuanian footwear would be sold just outside the country. Individual businesses owners are greatly dependent on the buyers because they are their main customers and if they are not willing to pay for original custom shoes, these businesses are sure to face a lot of difficulties. On the other hand, Lithuanian footwear in export countries has a lot of loyal customers who recognize products’ quality and reasonable price.UAB â€Å"Lituanica† director Kestuts Deltuva says that their sales abroad are constantly increasing and they have a lot of new orders and now they are having a very busy season. Conclusion All things considered, Lithuanian footwear manufacturing industry is full of opportunities. Rivalry among Lithuanian footwear producers is rather weak. Since they do not intensively compete in Lithuania’s shoes market, it creates some opportunities for new entrants. This industry is open for new entrants who should consider d ifferent strategic plans and try to meet the demand for both quality and fashionable footwear in Lithuania.The main problem that Lithuanian footwear manufacturers face is a great variety of substitutes: shoes of different brands, styles and origin are easily accessible, and also different places and ways of acquisition are available. Suppliers do not have significant power; however, buyers are the main force which determines which companies will survive in Lithuanian footwear manufacturing industry. References June 27, 2005. Avalynes gamintojai siekia ES apsaugos. Retrieved from http://www. zebra. lt/lt/naujienos/verslas/avalynes-gamintojai-siekia-es-apsaugos-72238. html June 2010.Footwear Industry Profile: Europe. Industry overview. Retrieved from Business Source Complete Inciuriene, Sigita. November, 2010. Vidmantas Simkus: Man geriausia Siauliuose. Retrieved from http://lics-siauliai. lt/wp-content/uploads/2010/02/Mes-Siaulieciai-Nr61. pdf August 29, 2005. Kinu batsiuviai verzia kilpa Lietuvos avalynes gamintojams. Retrieved from http://www. verslobanga. lt/lt/spaudai. full/4312ada8d1f1a October 18, 2010. Lietuvos batsiuviai be batu nelieka. Retrieved from http://www. verslozinios. lt/index. php? act=mprasa&sub=article&id=26957

The portrayal of women Essays

The portrayal of women Essays The portrayal of women Essay The portrayal of women Essay Women are portrayed very differently in these pre-twentieth short stories than they are in real life today. This helps to show how differently women were looked at generally before 1900. Women were seen at as inferior and the second sex in these stories. They are also seen as breeding machines and if they did not have a husband to support them with money, then they would die. This is in stark contrast to today, where they are independent and lead their own lives. Women no longer need a man to survive. In The Half Brothers by Elizabeth Gaskell, women are regarded as needing a husband to stay alive. This is shown in the very first line of the story, My mother was twice married. Even in this small statement, we can see from the fact that she was married twice that she needed a husband. When her first husband died, the mother was left with a huge mountain to climb, and the farm on her hands for four years more by the lease, with half the stock on it dead, or sold off one by one to pay the more pressing debts, and with no money to purchase more. This quote shows that without a husband, her life is a struggle. She has been left with a farm which she does not know how to run, with dying animals, and with no money whatsoever. The fact that she was expecting another child meant that her life would have been full of fear of not having enough money to be able to support her and her family. I can see that she is desperate from when her sister comes over and together they, planned and plotted how to make every penny they could raise go as far as possible. We also know that food is short when the story says, but my mother knew that they were pinched, and that aunt Fanny herself had not as much to eat, even of the commonest kind of food, as she could have done with; and as for Gregory, he was not a strong lad. The question of money is eradicated when William Preston asks the mother to marry him. He is a wealthy man and he promises to look after her and her boy. She would never have to do anything ever again because William Preston can provide her with everything she would ever need, and as William Prestons wife she would never need to do anything, if she chose to sit with her hands before her; and a boy was a great charge to a widowed mother; and now there would be a decent, steady man to see after him. The only problem is that she does not love William Preston but it seems as if the offer of marriage is too good to refuse. Indeed it was too good to refuses and she and William Preston were married. This situation again highlights the need of a woman for a husband. Here the woman has married a man purely for money, so that she can have a comfortable life with her children. She does not even love the man, and never smiled after the day when she promised William Preston to be his wife.

How to Talk about Your Career When Youre Out of a Job

How to Talk about Your Career When Youre Out of a Job In a culture where your job is often linked to your identity, being unemployed can make social interaction tough. You don’t want to put an awkward damper on the conversation, but you do need a quick answer to that inevitable question, â€Å"So, what do you do?† Here are some ideas on how to keep the conversation flowing (and possibly gain a new professional contact!):1. Avoid using the word â€Å"unemployed,† instead talk about your â€Å"transition.†Try statements like, â€Å"I was formerly with Company XY, but am looking to transition to a smaller, more focused company † or â€Å"I’m hoping to transition to a new department in my field, so I’m currently on the hunt for marketing jobs instead of admin.†2. Talk about your field–no need to mention a specific job.You don’t need to name a company when you talk about your career: â€Å"I’m in book sales–I specialize in young adult fiction.† Stateme nts like this are the truth, and can open the door to a conversation about your skill sets and what you might be looking for in the future.3. Change the subject to activities you take part in outside of your career.Responses like, â€Å"I’m currently looking for work, but in the meantime, I volunteer at my local animal shelter† are a graceful way to answer the question and discuss interesting projects close to your heart.Even if you’re unemployed, you’re still the same talented person with a collection of interests and skills to discuss in any social situation. Always present yourself as capable and confident about the future to come–and open to making new networking contacts!How To Introduce Yourself When You’re UnemployedRead More at Careerealism

Changes in Leadership and CEO Succession slp Assignment

Changes in Leadership and CEO Succession slp - Assignment Example It had all worked out very well and everybody was used to the way things were being run for the last twenty years. This was also possible because the company had been only manufacturing one product. With time, however, the company branched into other products and the company grew bigger putting a strain on the finance department to perform both roles of human resource and finance as it had always done. Tensions started between departments and the finance office due to delays in processing as the department was understaffed. There were delays in supply procurement, staff requests and other general work requirements. In hindsight, these issues could have been solved very amicably through adding more staff to the department and assigning the different responsibilities to individual persons in the department. Unfortunately, the finance department as a unit took the many complaints against it as an all out war set out to discredit the department when the matter was raised at a general sta ff meeting. The finance department developed very fierce hostility towards all the other departments in the company. The senior management of the company put the finance director on a six-month compulsory leave pending investigations. He refused to comply with the decision and reported as usual to the office refusing to hand over anything. His contract was terminated and, the department was divided into two departments. This was the human resource and finance departments with two new mangers to led them. Nearly everybody was happy with the management’s decision to remove the finance director. However, there was a lot of confusion and quite a number of crises that surrounded that action. It would have worked out better for the management if they had worked out the changes needed in the company after the Lewin’s model of organizational change and transition (Lippitt, 1958). The company would have had time to weigh the pros and

Lawrence Ellison Essay Example | Topics and Well Written Essays - 750 words

Lawrence Ellison - Essay Example He was born in New York City, on August 17, 1944, to an unwed Jewish mother. He was then adopted by his mother's uncle and aunt, who raised him in Chicago. His adopted mother was kind to him, but he has quite a few contradictions with his adopted father. The financial condition of the family was alright, until the Great Depression robbed his adopted father of his job, after which he took up a small job as an auditor. Lawrence Ellison went to Eugene Field Elementary School in Chicago, and then went to Sullivan High School. Even as a child, he showed great aptitude for Science and Math. He attended the University of Illinois and left it at the end of the second year, since his mother had expired then. Later, he went to the University of Chicago, where he learnt computer designing, for just one term. Later, he took up a number of jobs that helped him earn a living. In the 1970s, Ellison took up a job with Ampex Corporation. Here, he worked on a project that basically dealt with creating a database for CIA. It was called Oracle. Eventually, he started a venture on his own, with his colleagues, Robert Miner and Ed Oates, after being inspires by a paper called, 'A Relational Model of Data for Large Shared Data Banks' by Edgar F. ("Ted") Codd, describing a concept Codd had developed at IBM. It was initially called Software Development Laboratories.Soon enough, they won a contract to build a relational database management system for the CIA, and thus began his career as a software entrepreneur. By completing the project ahead of schedule and using the time to develop the company, Ellison and his partners started their stride into the million dollar mark. Ever since, the company's profits doubled year after year. It soon turned into a billion dollar company, from a million dollar comp any. This was when the company got its current name, Oracle. Oracle also experienced its share of difficulties, in the aftermath of going public in 1986. Employees of Oracle overstated the value of their company. This led to losses the next financial year around. The company was also on the brink of bankruptcy. This was when Ellison decided to step in and disburse managerial powers to professionals and solely concentrated on product design. After this overhaul, the company registered more profits than before. Even in the light of the financial meltdown, Oracle has been able to sustain itself. Lawrence Ellison, for his part, has been one among the world's richest men. In fact, at one point in time, he overtook Microsoft's Bill Gates, to become the World's Richest Man. He leads a very lavish life, with a special regard and passion for yachting and water-sports. ASSETS, PHILANTHROPY AND CONTRIBUTION Lawrence Ellison, in his position as the co-founder and CEO of Oracle, has been currently named as the fourth

18-6 Assignment Example | Topics and Well Written Essays - 750 words

18-6 - Assignment Example By drawing the sample of fifty cards, I did not get a defective deck since I did not pick any joker or king cards which were theoretically assigned the value of a defective card. Thus, it is my reasoned opinion and line of thought that the deck that I did chose from the shuffle of cards was not defective to that extent. The second draw that I with replacement has a defect since I got a king thereby meaning that the permutations that I did with the previous set of cards could not be repeated. This is to say that the cards that I drew on the second ruffle gave me a defective result since I got a king card which we theoretically assigned the value of a defective score or card. I did not get 25% of each suit because the sample given which are 13 did not represent the whole population which is given as 52. There were variation in the number and types of cards selected resulting to less than 25% number of suits chosen. Therefore, about my sample I have a bad deck since I am unable to choose 25% number of suits. When using a single sample a proportion of 0.192 is obtained. For example, 10/52 gives as 0.192. Therefore, a single sample does not give a clear representation of the population since its proportion is less as compared to the population it represents. Also, when comparing average sample to a single sample, the average for the 10 sample gives a greater proportion than the single sample. On the other hand, average sample gives a good representative of the whole population since its proportion is closer to the population. It is not possible to get 25% of each suit because the sample proportion is small. Also, when we repeat with 5 samples, the outcome will be the same. The conclusion is that, it is difficult to get 25% of each suit when using fewer samples. Therefore, the higher the number of samples used the higher the chances of getting 25% of each suits. 10/52 gives 0.1923 or 19.23%, 26/52 gives 0.5 or 50%, 51/52 gives 0.9808 or 98.08% and

Advantages Of Digital Technology

Advantages Of Digital Technology Development of information systems and technology has evolved a number of changes in current trends and patterns of technology. Development of technology has evolved with development of digital technologies and smart phones in current market scenario. The following project is a study of digital technology as a new innovation in the information technology sector. The above part is well explained with the help of various examples defining the above statement as there is tremendous growth in development of various smart phones. The analysis has been drawn after researching from various books, websites and scholarly articles and critical analysis is being provided for the same. Digital Technologies: Over-view (Source:   [1]  www.hypersounds.es) Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0s and 1s. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte). (www.searchcio  [2]  midmarket.techtarget.com) ADVANTAGES OF DIGITAL TECHNOLOGY We will understand some of the advantages of the digital technology in brief which will help to understand the concept in clear. Quality Advantage: The storage of digital as well visual information remains constant with the digital quality. Whereas the analog gets corrupted or duplicated if the signal is lost. Even in terms of digital quality it does not suffer from problems like analog signals or transmission of data. Editing Advantage: Non-linear editing allow taking piece of digital information along with re-arranging them at without any loss of quality. Splice of tape is moreover difficult and damages the original data. It also helps to combine the multiple sources of data into a single source. Portable: Digital technologies provide portability to the devices of any kind of nature. It gives the device high amount of portability and flexibility to the device. Storage and portability of data is very easy and not complex in nature. This is the most important feature of portable devices. (Laudon Laudon, 2007) Literature Review Digital technologies are basically put into use with a variety of physical form of communication like satellites or fiber optic transmission devices. According to Laudon and Laudon (2007) digital signals transfers the information in the form of wave with the help of satellites which has helped todays communication to survive and grow fast. On the basis of various studies made from different sources smart phones will make more competitive advantage through introducing different digital technological with technological advancement. Digital information is transformed with the help of a modem in the computer to analog signals and then analog phone signals are converted into digital information of a computer device or any other device. Even the technological advancement, engineering, re-construction and technological transfer have made smart phones the renowned innovation in this earth. SMART PHONES: A DEVICE OF UNLIMITED EXPECTATIONS (www.editorsweblog.org  [3]  ) The term Smartphone is sometimes used to characterize a wireless telephone set with special computer-enabled features not previously associated with telephones (www.searchmobilecomputing.techtarget.com  [4]  ) The smart phones are a result of constant development of digital technology in todays market. There are number of companies which make use of digital technology and have come up with a variety of smart phones. The leading companies are Apple Industries, Research in Motion, Nokia, HTC and many more. All these companies have come up with the best possible smart phones which have an unbelievable features and advantages. Smart phones are usually possess a number of features like Wireless Internet Services, Personal Information Management, Online Banking facility, Personal Organizer, Digital Camera with Photoshop and much more. ADVANTAGES OF SMARTPHONES: The smart phones are already built in with smart applications as well as loaded with immense features which help to make the smart phones different from other devices. Keeps Organized: Smartphones are loaded with applications like personal organizer along with various applications for reminders, calendars as well as task-to-do list and much more which makes an individual organized with information on finger tips Makes Work Easy:- It is to notice that with the help of smart phone, any person can make notes, review their various files and contact on the phone itself making the work more easy and simple. Availability of Information:- Smart phones are the devices which can provide almost any kind of information and services at any point of time. Information regarding maps and weather report or current news of the market and much more can be easily accessible through a smart phone. Always in-touch: These days most of the smart phones are being built specially to support social networking sites applications like facebook, twitter, and g-talk messenger. A person can stay in touch with all their people at all the time without any problem. Even it includes business man as these kinds of features are much required in their day-to-day working. (Chaffey, 2009) Information Sharing: With the use of smart phones more data can be sent and received with the help of email with big attachments can be shared instantly with the help of these smart phones. These features are being analyzed by businessmen as they need such applications in their phones for their daily work. Faster Communication:-Smart phones are the carrier of faster communication. They are built in to support web services which make communication the best. Phones like iphones and Blackberry have this facility where the web services is like a carrier and it is always in use which makes the phone different from other devices. Functionality: Many models offer built-in digital cameras with immediate snap and send functionality, so remote workers or offsite staff can instantly photograph and send images or videos of anything from suppliers goods to site inspections or damaged warehouse machinery. (  [5]  Source: www.is4profit.com) A REAL DEBATE ON SMART PHONES TO BE THE NEXT GENERATION DEVICE According to the various markets survey and current trends prove that the smart phones are presently the best possible digital device available in the market. Understanding the current scenario is quite clear that even presently smart phones are the best available digital device. But certainly some changes and development has to be made. Smart phones are the devices which are useful to different kinds of people irrespective of the profession or position. It makes work easy with faster means of communication in all purposes. According to the current marker share Overall, smart phone vendors shipped 54.7 million units in the first quarter, up 56.7 percent from a year ago. Smartphones accounted for 18.8 percent of all mobile phones in the first quarter, up from 14.4 percent in 2009. (Source www.zdnet.com  [6]  ) This proves by itself that there is a very high amount of competition between companies manufacturing smart phones as in the time to come smart phones would be the most important available device to use for an individual. Part B E-Commerce (Source: www.makemoneyideas.in)  [7]   As per (Fox, 2009) e-commerce simply means that an individual or a group of people are conducting their business with the help of electronic medium. This method of doing business is getting very much popular nowadays and that is because of the increasing importance of internet and also customer are getting net savvy or to be more precise, this is the new way of doing any business to get more appeal and customers are getting something new to experience. This is the way due to which, they can get more information regarding the products by sitting at their home, and also at the same time they might have their stores at the high streets but for something more to offer to the final consumers they might be doing their business online. The other example of E Commerce is eBay and Amazon. This is the organizations, which do their business completely online and they do not have their stores running on the high streets. (Fitzsimmons, 2007) Types of Ecommerce: Business-to-consumer: This is the type of business where they interact directly with the consumers. The best example is Dixons. Business-to-business: This is the type of business where they need to interact and trade with other businesses. For examples, Tesco by using information communication technology manage its all aspects of supply chain such as to supports patterns of repeat orders, delivery and payments between the company and its major suppliers. Consumer-to-consumer: This type of ecommerce occurs between individuals which involves forms of cash commerce normally for low cost goods or services. The classic example of C2C ecommerce is Ebay. Mobile commerce: Mobile commerce is the ability to conduct or operate the commerce using a mobile device such as smartphones personal digital assistant and other emerging mobile devices. Mobile commerce represents small fraction of total e-commerce transactions. Web 2.0 Technologies: (Source: www.xtreamtechnologies.com)  [8]   Web 2.0 is mainly linked with the application related to the web that would actually facilitate sharing of information, design that is user centre in nature and also include partnership with World Wide Web. It includes RSS feeds, social bookmarking, weblogs, folksonomies and wikis. Literature Review As per Fox (2009) it can be described as the new tools in the internet that actually creates the idea that all of the people would use the internet media and also at the same time would use the web should not just use it as and when it is required by them but instead they need to contribute actively that would actually help to customize technology and media to fulfill their needs and also for their society. It is said that new technology is being developed which is very useful for the existing and new business to flourish. It mostly promises to help and prove to be very much productive to those firm that are not focused on the profits but instead they help to improve the standard of living. Importance of e-commerce and web 2.0 technologies for online business: It is quite common that internet is the thing that drives business in its true sense. Also apart from this, there are many other things that would help the organization to stay competitive in the market and so there is more and more need for better use of the internet so that they are able to achieve their organizational goals and objectives within a short span of time and to make it fundamentally strong. Web 2.0 is the element that would add or is referred as the trend is the very much developing in todays business world. It mainly facilitates and increases their creativity, sharing of their information, and also at the same time, it is easy form tem for effectively communicating. If the business can use it successfully, it can prove to be very much productive for the organization. (Mc Leod, 2007) Role of e-commerce web 2.0 technologies: Case study of eBay The most important feature of ecommerce is its utility in whole global market scenario. Because of its online facility consumers or manufacturers need not face any major trade barriers. The other main part of the business is they can do the trading all round the clock and without any sort of disturbance to both the parties. The other thing that they need to do is, eBay has actually taken full advantage of the ecommerce and they had come about with the new products with detailed overview and presentation in the right format so that, so that more sales can be done in a short span of time. Apart from this, eBay was able to cater to any market in any geographical location due to better use of the internet as and when it is required by the business. There was also a low amount operational cost involved. There was also no special need for physical company that needs to set up by every customer. (Spencer, 2006) Customers were getting chance that they can select any given product at any given point of time. They were able to cater to local market specially. EBay started with the business that was easy to start with and also at the same time, was easy to manage. Role of e-commerce web 2.0 technologies: Case study of Amazon Amazon is also one of the biggest online business organization which focuses is selling the product online or with the help of ecommerce. Ecommerce is the only way by which they have been successful in the current market place and they have developed their business at a huge space after a dotcom bubble. Amazon also uses web 2.0 technologies to serve their customer in a much better way. As per (Nilson, 2010) it is the way by which, they have been able to attract number of consumers and also to market their products in a smarter way. With the help of web 2.0 technologies it was possible for them to use the video to show the demo of their product. This is very much useful when the customers are from different place and would like to see how the product looks like and how does it actually work. So this was possible only with the help of the web technology. Tagging is also one of the ways which Amazon is very much successful in using it due to which the customers are able to find the product in a quick manner and without writing any sort of major descriptions. It would also make it possible that a customer can actually compare between two different products. This would give them an additional service and also at the same time, clients can make use of the best alternative product. Amazon was successful after implementing the technology. (Fitzsimmons, 2007) CONCLUSION As it is the world of digital technology and e-commerce, digital signals help for the transmission of information as per needed and required. The rapid technological advancement, transfer, changes and specification has made the world a unit home. The latest development in terms of technology or development of smart phones will make it easier to do quality activities with high security, obligation, co-relation, justice. Radical changes have been noticed after the implementation of such technologies, as is the case in success of eBay and Amazon making it possible to instantly buy or sell online and boost the business. The possibility of better performance and business by organisations like eBay and Amazon due to development of web 2.0 technologies and e-commerce is sure to widen and achieve more competitive advantage in coming days. Similarly, as already proven by current trends smart phones will achieve wider sophisticated market in the world of business competition. Overall technological innovation like web 2.0 and smarts phones are sure to extend far beyond in the ever increasing world of tough completion. References: Christopher M. Spencer, (2006), The eBay entrepreneur, published by Kaplan Publishing, USA. Chaffey, D. (2009), E-business and E-commerce Management: Strategy, Implementation and Practice, (4th Edition) Harlow/FT Prentice Hall. Fitzsimmons, J.A Fitzsimmons, M.J. (2007), Service Management: Operations Strategy, Information Technology, (6th Edition) Singapore, McGraw Hill International Edition. Kevin Nilson, (2010), Web 2.0 Fundamentals for Developers, (1st Edition), Published by Jones and Barlett, Sudbury, UK. Laudon, K and Laudon, J (2007). Management Information Systems: Managing the Digital Firm, (10th Edition) Pearson Education Mc Leod, R. (2007) Management Information Systems, (10th Edition), Prentice Hall Publishing. Scott C. 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