PR & Corporate Communication Essay Example | Topics and Well Written Essays - 2500 words

PR & Corporate Communication - Essay Example There are various lines of thoughts that can be induced from this performance based on the views by the stakeholders. The communication of such information to the public and the perception of stakeholders have various implications on PISA, such as brand building, perception of the product, value of the program, trust and awareness of the program (Gehrt, Moffitt & Carlos 2010). This essay will focus on three frames that have been brought forward by education stakeholders in the UK. These are, first, the PISA results are contributed by the outstanding performance of UK in history. Secondly, the performance is viewed as dismal because of the continued average performance. Finally, the results are viewed as wrong and do not represent the actual state of education in the UK. Before addressing these frames, let us look at the objectives of this PR and corporate communication strategy. This PR and corporate communication strategy endeavours to facilitate the communication of information relating to the performance of United Kingdom in the global education quality ranking. The stakeholders in education have mixed reactions to such performance. The mode in which this information is communicated influences the response by these stakeholders. Therefore, a focus will be given to the opinions raised by the stakeholders. In particular, it shall focus on the influence of history on the current performance. Secondly, it will try to bring out results as a low stoop for the United Kingdom and lastly, it shall look at the results as flawed and does not represent the state off education in UK. The strategy also endeavours that information is passed to the audience in a clear and unbiased way. In addition, it will facilitate the incorporation of the concerns of stakeholders in the education sector such as the government, parents, students, and educators among others. Next, the role of the stakeholders has been put into